ch'i bodywork

ch'i bodywork

Challenge: Create a unique, professional brand image for a massage therapy start-up that stands out in a crowded market for its focus on massage as a regular component of a balanced approach to health and wellness.

Solution: We developed a color and texture palette that conveys a practical and healthy balance of energy in earth, wind, fire and water in support of a solid health and vibrant life and copy that reflects the passionate personality of ch'i's owner and her dedication to keeping the practice simple for her clients.

Result: In a market where small businesses come and go overnight, ch’i just completed its first successful year in business in the Herndon/Reston area. Owner Jennifer Robinson fields compliments on her website and reports that the message conveyed through the site and accompanying marketing materials, along with word of mouth, collectively play a huge role in her continued growth and success.