Challenge: The IHS Loan Repayment Program (LRP) is one of IHS' key recruitment and retention tools. The previous materials were confusing, unattractive and, unfortunately, they created more questions via telephone and emails than attracted new LRP applicants.
Solution: The Apply Here for Financial Freedom campaign entailed developing a pocket folder and slipsheets to clearly describe eligibility requirements, required documentation and how to apply. The LRP website, eNewsletter series and applicant and recipient handbooks are also instrumental in promoting the program. Since its launch, the campaign has attracted some 10,000+ prospective new hires.
Result: Fewer phone and email inquiries, coupled with more qualified applicants and recipients who understand how to keep their loans in compliance with the requirements and regulations associated with the program, enable IHS to claim this program a great success!