Challenge: Create a modern new look and feel for Greater Atlantic Mortgage Corp., one that will convey the 120-year-old company's commitment to customer service as well as play up both its history and remarkable vision for the future.

Solution: We chose to highlight the play on words for Greater Atlantic. By using images of the Atlantic Ocean juxtaposed with a concept of solidity via images of our national forests, we created a soothing, yet energetic new brand identity for Greater Atlantic Mortgage.

Result: The client loved the branding theme and materials and chose to carry it through all of its collateral. Greater Atlantic continues to thrive in a very competitive marketplace today.